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Whether they’re 1 or 99, Americans love their ice cream. And they love Baskin-Robbins. Check out the latest press releases to learn more about delicious new product innovations, exciting new store designs, events and more. |
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May 6, 2008 - Irvine (Irv) Robbins, co-founder of Baskin-Robbins passed away late Monday in Rancho Mirage, Calif. He was 90 years old. Robbins, and his brother-in-law Burton (Burt) Baskin, founded the Baskin-Robbins ice cream chain in 1945, which today is the world's largest chain of ice cream specialty shops with more than 5,800 stores in 34 countries.
According to Srinivas Kumar, Chief Brand Officer - Baskin-Robbins Worldwide, "All of the Baskin-Robbins employees, franchisees and licensees are saddened by the loss of Irv Robbins. Along with his brother-in-law Burt Baskin, Irv was a pioneer in both the ice cream and franchising business and leaves behind a great and enduring legacy."
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April 16, 2008 - Mark your calendars, 31 Cent Scoop Night is back at Baskin-Robbins! America’s favorite neighborhood ice cream shop is sweetening the spring season by hosting its second annual 31 Cent Scoop Night celebration on April 30, 2008 from 5 p.m. - 10 p.m. at all 2,700 stores nationwide. During the event, the iconic ice cream brand is thanking its loyal customers by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. Additionally, Baskin-Robbins will again partner with the National Fallen Firefighters Foundation (NFFF), in an effort to extend support to the firefighting community, by donating $100,000 to the organization. Together, Baskin-Robbins and the NFFF will honor 31 firefighters from across the country who have demonstrated exemplary commitment to community service through the newly created America’s 31 Firefighting Heroes program.
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February 19, 2008 - Candy Bar Madness is back at Baskin-Robbins! America's favorite neighborhood ice cream shop has again teamed up with America's favorite candy company, The Hershey Company®, to create cravable ice cream and candy concoctions. Baskin-Robbins is offering 13 candy-infused ice cream treats that will satisfy any candy-lover's craving. The popular menu line-up has expanded with the introduction of three new YORK® Peppermint Pattie-inspired ice cream offerings and the return of REESE'®S Peanut Butter Cup and HEATH® ice cream treats. The offerings are available nationwide for a limited time, while supplies last, Feb. 18 through June 1, 2008.
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January 7, 2008 - Baskin-Robbins, America's favorite neighborhood ice cream shop, is celebrating the New Year with fellow chocolate lovers and ice cream aficionados. The world's largest chain of ice cream specialty stores is spreading the love with six decadent chocolate offerings including new SuperFudge Truffle ice cream, new Chocolate Indulgence Cake, and new Chocolate Covered Strawberry Sundae. The delicious treats are only available for a limited time.
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November 5, 2007 – This holiday season, Baskin-Robbins, America’s favorite neighborhood ice cream shop, is every ice cream lover’s home for the holidays. The holidays are about the comfort of family, friends, and food, and this season Baskin-Robbins is the place to find the perfect ice cream treats to enjoy with loved ones. Baskin-Robbins holiday-inspired offerings are infused with seasonal flavors reminiscent of traditional holiday desserts.
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August 13, 2007 - Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today launched their new Oreo® Explosion program. The new commercial, created by Cliff Freeman and Partners, captures simple human truths and takes them to a comedic extreme.
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August 13, 2007 – This year back-to-school is not just about homework and books, it is also about ice cream and fun! Baskin-Robbins, America’s favorite neighborhood ice cream shop, is teaming up with Oreo®, America’s favorite cookie, to lick away the back-to-school blues.
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June 1, 2007 - Sweeeeet! Baskin-Robbins, the world’s largest chain of ice cream specialty stores, is blasting into summer with a selection of new and refreshing frozen treats in celebration of Sony Pictures Animation’s animated action-comedy Surf’s Up, in theaters June 8, 2007.
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January 2008
01-2008: “Baskin-Robbins ranked #1 in ice cream and frozen treat category.” Entrepreneur® Magazine’s Franchise 500® issue.
Entrepreneur® Magazine named Baskin-Robbins® #1 in the ice cream and frozen desserts category and received an overall ranking as #16 in the top 500.
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September 2007
09-03-07: “Baskin-Robbins Cake Giveaway, Lick-a-thon Promote New Oreo®-Flavored Treats.” Nation’s Restaurant News.
The article makes mention of our Oreo® flavored products and cake giveaway. Also mentioned is our ice cream cone link-a-thon September 20th at participating locations nationwide to benefit local schools, libraries, clubs and charities. |
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09-2007: “A How to Guide – 25 Little Skills that Teach Really Big Lessons – How to eat an ice cream cone.” NickJr.
Stan Frankenthaler gives kids tips on the best way to enjoy an ice cream cone. |
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August 2007
08-27-07: “Some marketers stretch with school pitches.” USA Today.
Baskin-Robbins gets a mention for our “lick away the back-to-school blues” campaign. |
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08-14-07: “2Do”. RedEye/Chicago Tribune.
RedEye gives a mention about our 10 new Oreo®-infused products launching for Oreo® Explosion. |
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08-05-07: “Shopping for…ice cream scoops”. Newsday – The Long Island Newspaper.
Mitch Cohen, a Baskin-Robbins franchisee and Guinness World Record holder for scooping the most ice cream cones in one minute, gives the scoop on shopping for ice cream scoops. |
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July 2007
07-09-07: “Food marketers go on a berry fruity-licious kick.” USA Today.
USA Today features new fruity products, including Baskin-Robbins Penguin Swirl, created for the Sony animated film “Surf’s Up™”. |
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June 2007
06-17-07: “Cold War”, The Boston Sunday Globe.
Baskin-Robbins new efforts with interactive sundae stations, new store concepts and more are featured. |
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06-10-07: “This minute’s coolest sundaes!”, Life&Style.
The Surf’s Up Sundae gets a mention as one of the summer’s coolest sundaes. |
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2007
“Reader’s Choice: Best of 2007” L.A. Parent Magazine.
Readers of L.A. Parent Magazine voted Baskin-Robbins as the best “Kid’s Treat Place” and “Birthday Cake Source”. |
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Baskin-Robbins® Teams with the Hershey Company to Create the Ultimate Ice Cream and Candy Bar Line-up
March 12, 2007 – Baskin-Robbins, the world’s largest chain of ice cream specialty stores, has gone crazy for candy with the introduction of the company’s new Candy Bar Madness ice cream treats in partnership with The Hershey Company. Baskin-Robbins has delved deep into the world of sweet treats, announcing survey results revealing the country’s candy bar eating habits and preferences.
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Baskin-Robbins® Celebrates Americans’ Love of Chocolate by Becoming the Ultimate Chocolate Destination
January 9, 2007 – Chocoholics rejoice! Today, winter got a little sweeter as Baskin-Robbins unveils new Love Chocolate? ice cream treats sure to help consumers think outside the chocolate box. From a new “scent-ual” chocolate ice cream flavor to an intense chocolate shake and sundae, this season, Baskin-Robbins is a true chocolate destination.
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February 2006
02-2006: "Remaking Relevant," QSR Magazine
Ken Kimmel, Baskin-Robbins Brand Officer, speaks about Baskin-Robbins point of differentiation from our competition, the history of the brand and the need to keep the brand relevant as the consumer culture and trends change. |
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November 2005
11-05-05: "Ice Cream Battle Getting Hotter," Los Angeles Times
In an effort to continue to delight our customers, BR unveils a new store format. |
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Treats for Everyone: Baskin-Robbins® Celebrates Its 60th Birthday
August 2005 – Here’s the ultimate scoop! To commemorate its 60th birthday, ice cream icon Baskin-Robbins will launch a succession of sweet events and initiatives beginning in September 2005. Paying special tribute to the ice cream flavors created throughout its 60 years, such as Beatle Nut, Gold Medal Ribbon®, and Jamoca® Almond Fudge, Baskin-Robbins stores will offer scoops for $1 every Tuesday night, ask the world to name its favorite Baskin-Robbins ice cream flavor, and add two new unique flavors to Baskin-Robbins’ flavor library of more than 1,000 flavors.
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